Find the creators worth betting your brand on.
SENSO gives marketing teams an intelligence layer for discovering, evaluating and measuring creators — with evidence behind every important number.
- 4.1K
- Creators indexed
- 202.2K
- Content read
- 74
- Markets
Northlight Studio
@northlightstudioYouTubeCanada
SENSO Health
Excellent
High confidence — a separate axis from the score above
Product surfaces on this page are the real interface, rendered with illustrative creators. Coverage figures are live.
- Accounts resolved
- 4.1K
- Content items read
- 202.2K
- Historical snapshots
- 14K
- Markets covered
- 74
Live from the SENSO database as this page rendered. Collected from official platform APIs and creator-authorised accounts — no prohibited scraping, and no purchased list.
Don't choose creators by follower count.
- Filter on audience quality, not size
- Engagement, authenticity risk, publishing cadence and verification state are filters, not footnotes.
- See what a filter costs before you apply it
- Every facet carries a live count against the index, so you know what narrowing removes.
- Sort on the score, not the follower count
- SENSO Health is a deterministic composite of nine weighted components, not a popularity rank.
Understand the creator behind the audience.
- Nine components, published weights
- Authenticity, engagement quality and rate, growth, view consistency, audience activity, comment quality, upload consistency, brand safety.
- Confidence is its own axis
- A creator can score 91 on health with 40% confidence. Folding the two together is the most misleading thing a tool in this category can do.
- Absent is never zero
- A component nobody could measure is withheld and the remaining weights renormalise. It is never scored as a nought.
- Reproducible years later
- Every score stores its components, its inputs and its formula version, so a number recorded last quarter can be recomputed today.
Northlight Studio
@northlightstudioYouTubeCanadaTechnology
SENSO Health
Excellent
94th percentile of 412 technology creators in the 1M+ follower band.
high confidence — separate from the score
all nine components measurable
- Followers
- 1.2M
- Median views
- 268.9K
- Engagement
- 5.4%
- Brand safety
- 94
Content performance
- Thermals after 200 hours: the honest numbers412.8K1.9×
- What the spec sheet does not tell you298.1K1.3×
- Six months with the workstation nobody reviewed241.6K1.1×
Each post measured against this creator's own median, not against other creators.
Every important number carries its evidence.
Most tools hand you a confident figure and no way to check it. Ours shows its working — on any number you might have to defend in a meeting.
Engagement rate
5.4%
Every figure on a profile carries this. Click it and the platform shows its working.
Engagement rate
5.4%Derived
- Method
- Calculated by SENSO from observed values using a published formula.
- Source
- Official platform API · tier 1 of 5
View source - Collected
- 2 hours ago
- Derivation
- Observed interactions ÷ observed views. Posts that hide likes or disable comments contribute no interactions and are not counted as zero.
Verified
Confirmed through the creator's own authorised platform connection.
Observed
Measured directly through an official platform API.
Derived
Computed from observed values by a published, versioned formula.
Estimated
A model estimate. Labelled as a range, never as a measurement.
AI inferred
Classified by a model from source material, with its evidence stored.
Sources are ranked, and the ranking is visible. An official API measurement outranks permitted public research, which outranks model inference — and where two sources disagree, the conflict is raised for a human rather than silently resolved in the platform's favour.
AI explains the score. It never sets it.
Creator type
Independent hardware reviewer
Audience intent
Viewers arrive to decide whether to buy a specific device, and stay for teardown detail they cannot get from a spec sheet.
Strengths
- Sustained technical depth that survives a long-form format
- Discloses gifted hardware on camera, consistently
- Comment threads carry substantive follow-up questions, not emoji
Risks
- Reviews occasionally name competitor products directly
- Publishing cadence drops around major launch cycles
Content themes
- laptop and workstation reviews
- thermal and acoustic testing
- long-term durability follow-ups
Models classify, extract and explain. They are asked for one object matching a schema, in strict mode, and the reply is re-validated before anything is stored — so the prohibition is enforced by there being no field to fill, not by wording in a prompt.
A model may never produce
- Follower counts
- Engagement rates
- View counts
- Audience demographics
- Bot percentages
- Any historical metric
Every AI output stores its provider, model, prompt version, schema version and the evidence behind each claim.
From creator selection to measurable delivery.
Select talent from a shortlist, record the agreed rate, set a tracking hashtag, and SENSO attributes what each creator actually delivered.
Campaign score
14
Attributed posts
Matched to #OrbitSeries2026 across 4 confirmed creators.
- Cost per engagement
- £0.21
- Reach
- 4.1M
A creator's campaign performance is scored separately from their SENSO Health — the first answers “how did they do for us?”, the second “who are they?”. The two are never merged, and both carry their own formula version.
Quality on one axis. Evidence on the other.
- Excellent
- Strong
- Fair
- Needs review
Where the numbers come from.
- 01
Platform APIs
Authoritative structured metrics
- 02
OAuth connection
First-party creator analytics
- 03
Normalise & snapshot
Appended, never overwritten
- 04
Deterministic scoring
Versioned, components stored
- 05
AI enrichment
Explained and evidenced
A cohort of fewer than eight creators publishes no percentile. A rank computed against two accounts is noise wearing the costume of a statistic, and it would be the most quotable number on the page.
Start with five searches.
The free plan includes five influencer searches per month. Saved profiles, shortlists and comparisons stay available whether or not you have searches left.